Brand & Market Practice

“Welcome to the new era of marketing in which your brand is defined by those who experience it”

– Brian Solis


As brand strategists, RXG works with our clients to design their Brand Architecture through brand promise, vision, messaging, positioning, visual language and design elements. Our expertise prevails in converting all these pieces into a cohesive, harmonious, and emotionally connected entirety.

We help businesses create a desired perception in their desired markets. Our high-level strategies not only enliven brands but help them resonate with both online and offline target market through lasting experiences.

One of the top branding companies, RXG has helped organizations create their brand identity and bring them to life through their marketing strategies. We bring together the art and science of storytelling to define a communication strategy that connects all the customer touchpoints.

Brand and Market services

  • Brand Positioning & Identity Development
  • Rebranding Strategies
  • Creating Private Labels
  • Communication Strategies
  • Retail Marketing Strategies
  • Development of Omni Channel Models
  • Category Development Strategies
  • Digital Marketing Strategies
  • Manufacturer Retailer Collaboration
  • Trade Fairs for Retail Channel

Brand and Market Solutions

RXG has been at the helm of ‘Shopper Marketing’, driving the concept for over a decade through our intimate knowledge of ‘The Brand, The Retailer and The Consumer’. We are widely recognized as pioneers in transforming the retail landscape in India and UAE. Through our digital offerings, we help businesses manoeuvre the multiple online options such as marketplaces, Ecommerce Stores, Social Selling, Omni Online channels etc. Our combined expertise in shopper marketing and deep technology delivers distinctive digital customer journeys for our clients.

With our proprietary Shopper Marketing Model – S.I.S.I.M.™: Study, Insights/ Intelligence, Strategy, Implement and Measure, RXG creates solutions for traditional, modern and “omnichannel” trade formats. With offices across the nation, we take pride in being known as India’s leading ‘RETAIL EXPERTS’.

Other practices

Design Practice

Applying design as a valuable source of differentiation for the business.

Human Capital Practice

Framing the success of an organization through its greatest asset – People.

Technology Practice

Enhancing the total value proposition through technology.

Interested in how RXG can help your business?

View Our Work