About Us
We are an institution built on the belief that a memorable experience always follows a strategic insight delivered creatively.


We Believe

Driving change through innovation and people

We Impact

Touching lives through positive and sustainable disruption

We Care

Connecting through empathy and humility to create trust and delight

Who we are

RXG is one of the few global consulting firms to address customer experience through a commixture of Design, Brand, Market, Human Capital and Technology. This multidisciplinary approach is built into the DNA of every service we deliver to our esteemed clients. We have been delivering delightful customer experiences for more than two decades.

We inspire the transformation of a business from an organization to a brand. From strategy to execution, our unique blend of services makes people more exceptional and experiences more memorable.

We operate under 2 strategic business units, Ramms India Private Limited and Xylem Resource Management Private Limited.

What we do

As one of the Top Business Consulting Institutions, we advise & consult organizations in various intersecting areas of Design, Brand, Market, Human Capital and Technology.

We work with our clients in creating multifarious and customised programs across Brand, Market and People. We underline this with our intricate framework of strategy, execution, and technology. With our focus on analytics, our programs are designed to capture behavioural data and help uncover key insights of diverse business initiatives.

Global Partnership

Ebeltoft Group

Ebeltoft Group is a global alliance of retail and brand consulting firms, working closely with clients from around the world, to transform their businesses and develop innovative and strategic retail solutions.

In India, Ebeltoft Group has collaborated with RXG, bringing together global expertise and local expertise to assist retailers and brands in developing market-relevant solutions.

RXG also accesses Ebeltoft’s annual global research and trend studies in global retail. This helps our clients implement global best practices along with in-depth observations from local retail markets.

Ebeltoft Group works extensively with:

33 of the Top 50 retailers worldwide

28 of the Top 50 retailers in Europe

24 of the Top 50 retailers in the United States

21 of the Top 50 manufacturers worldwide

Our Thinktank

Leadership team

Gautam Chowdhury

MD and CEO

Imtiaz Batkoo

Sr. VP and CMO

Chandrakanth Gaikwad

Director/Chief of Creative

Suresh E P

Finance Head

Samarpita saha

Regional Head - North and East

Ganesh Pai

Regional Head - South

Advisory board

Krishnarajan Nedungadi


Sukirat sethi


Interested in how RXG can help your business?

View Our Work