OUR VALUES
We Believe
Driving change through innovation and people
We Impact
Touching lives through positive and sustainable disruption
We Care
Connecting through empathy and humility to create trust and delight
Who we are
RXG is one of the few global consulting firms to address customer experience through a commixture of Design, Brand, Market, Human Capital and Technology. This multidisciplinary approach is built into the DNA of every service we deliver to our esteemed clients. We have been delivering delightful customer experiences for more than two decades.
We inspire the transformation of a business from an organization to a brand. From strategy to execution, our unique blend of services makes people more exceptional and experiences more memorable.
We operate under 2 strategic business units, Ramms India Private Limited and Xylem Resource Management Private Limited.


What we do
We work with our clients in creating multifarious and customised programs across Brand, Market and People. We underline this with our intricate framework of strategy, execution, and technology. With our focus on analytics, our programs are designed to capture behavioural data and help uncover key insights of diverse business initiatives.
Global Partnership
Ebeltoft Group
Ebeltoft Group is a global alliance of retail and brand consulting firms, working closely with clients from around the world, to transform their businesses and develop innovative and strategic retail solutions.
In India, Ebeltoft Group has collaborated with RXG, bringing together global expertise and local expertise to assist retailers and brands in developing market-relevant solutions.
RXG also accesses Ebeltoft’s annual global research and trend studies in global retail. This helps our clients implement global best practices along with in-depth observations from local retail markets.
Ebeltoft Group works extensively with:
33 of the Top 50 retailers worldwide
28 of the Top 50 retailers in Europe
24 of the Top 50 retailers in the United States
21 of the Top 50 manufacturers worldwide

Our Thinktank
Leadership team

Gautam Chowdhury
MD and CEO

Imtiaz Batkoo
Sr. VP and CMO

Chandrakanth Gaikwad
Director/Chief of Creative

Suresh E P
Finance Head

Samarpita saha
Regional Head - North and East

Ganesh Pai
Regional Head - South
Advisory board

Krishnarajan Nedungadi
Advisor

Sukirat sethi
Advisor

Gautam chowdhury
MD and CEO
A professional and founder of Xylem Resource Management Pvt. Ltd, Gautam is an alumnus of The Institute of Chartered Accountants of India. He has over two and half decades of experience in senior management and board positions driving strategy, growth and organizational transformation.
At RXG, Gautam’s primary focus is in developing future strategies for the group, developing collaborations, and creating new market opportunities. He also leads the Retail advisory services and learning-development domains.
Gautam has been instrumental in building the group’s authoritative position and reputation in the field of shopper marketing and retail services. He has pioneered several initiatives towards the creation of shopper marketing knowledge pools in the industry. When not at work, Gautam spends time with his family. He enjoys travelling, music and photography.

Imtiaz batkoo
Sr. VP and CMO
Imtiaz leads a talented, results-driven team known for its reputation for providing comprehensive, integrated marketing and strategic communications counsel that drives real business results. His primary focus at RXG is building scale for an organization. Imtiaz is a firm believer in service leadership and has created a support structure for a growing consultant team on staying current with the ever-changing landscape of cloud solutions supporting the complex Q2C demands in today’s recurring revenue economy. Before joining RXG, Imtiaz held senior positions with erstwhile TATA-IBM, Canon Inc & Hewlett Packard.
Imtiaz is an electronics & communication engineer, resides in Bangalore, a competitive runner, nature & fitness enthusiast, Loves singing, and enjoys just about every fitness-based activity.

chandrkanth gaikwad
Director and Chief of Creative
His artistry lies in visual communication, graphics, experiential design and instore communication. CK works with clients to transform customer/shopper experiences. He is a champion of big ideas and fearless design innovation. CK provides mentorship, creative leadership and constant inspiration to a thriving design team. Few notable projects in Spatial design were the 3M Customer Experience Centres in Bangalore, Dammam, Abu Dhabi, and in various other areas of Retail Brand Identity creation, Visual Merchandising and Packaging design.
When not in the design studio, you will find CK doing DIY papercraft projects, doodling, painting and exploring 2D/ 3D software for better application.

samarpita saha
Regional Head - North and East
Samarpita is extremely dedicated and hard-working. When not at work you can find her spending time with family and friends and exploring new places. Passionate about music and a trained classical dancer, she has performed at various national and international locations.

Suresh E P
Finance Head
A dyed in the wool accountant, Suresh heads commercial, finance and admin. A no-nonsense practitioner of principles, he is regarded highly by his peers. Nothing escapes his attention and he is always willing to help whenever he is required.
Suresh enjoys his time with his family. He loves travelling, listening to Carnatic music and a few games of football during the weekends.

Praveen kumar
Sr. Manager - Technology
Praveen aims RXG’s technologies to ‘oil’ the customer’s existing business, with the idea of connecting people and not just computers. Praveen is passionate about technology as he believes it’s about building better tools. Tools by definition help us to do work and the work that we are doing is ultimately about people. He obsesses over the newest gadgets because they enhance and enrich life. He often quotes “Scratch the surface of any technology project, and you will find some very human problem being solved in hopefully clever ways.”

Ganesh pai
Regional Head - South
He has spent close to two decades with the RAMMS-XYLEM group and brings a lot of diversity to the table. In his spare time, Ganesh engages in social work, helping underprivileged kids in need and sponsors their education. He also runs a local 18 member cricket team and owns a club in Hyderabad.

krishnarajan nedungadi
Advisor
A passionate practitioner and champion of shopper-centric marketing, he is responsible for developing and growing the shopper marketing practice within the group.
When he is not strategically planning his next moves for a retail project, you can find Rajan walking around the city. He is enthusiastic about experiencing all aspects of life at close quarters. An avid reader, you can also find him reading about Naturopathy – how nature can help one live better, healthier.

sukirat sethi
Advisor
His area of expertise is in Human & Leadership Behavior; Organization Cultures & Capabilities, Human Resource Systems & Processes, Change & Transition Management and Business Fundamentals to lead/deliver successful strategies.
With his focus on developing enterprise-wide capabilities and mining organization capacities to fuel growth, Sukirat is the perfect advisor to RXG Leadership Team. He inspires RXG’s value proposition by challenging the status quo, guides the RXG Leadership Team to reach their potential while establishing the fundamentals for the growth.
Interested in how RXG can help your business?
