THE 3M STORY
DELIVERING EXPERIENCES ACROSS 45 INDUSTRIAL TECHNOLOGIES IN ONE PHYSICAL LOCATION
3M Customer Experience and Technology Centres, India and Saudi Arabia.
RXG developed the insightful theme of “Imitating Life” (Biomimicry) across each of the 8 business divisions of 3M. Each business division was represented by a defined area and the entire space was linked to creating a common 3M story.
State of the art digital media blended with physical applications to create an experience that was beyond mere visual. Interactive displays were utilised to give the customer an immersive experience while discovering 3M innovation and technologies. Communication and presentation layered with interactive demonstration created a lasting impression on B2B visitors, emphasising 3M’s mission of “Science Applied to Life”
In 2016, RXG also completed two large Customer Experience/ Technical Centers at Dammam, Saudi Arabia & Abu Dhabi.