THE HIMALAYA STORY
MANUFACTURER (Brand) – RETAILER COLLABORATION
Metro Cash & Carry Wellness Zone, Large Format Retail Store, India
Concept and Design Strategy
RXG’s objective was to introduce a natural holistic approach to wellness so that shoppers could interact with the category and arrive at an informed choice for their wellness requirements. This resulted in altering shopper behaviour towards health and wellness products in large format retail outlets. Retailer and Manufacturers saw a large volume offtake from this zone.
RXG also created the space plan, category planogramming, SKU placements, category marketing and internal communication.
Communication and Design Strategy
Store fixtures were developed keeping in mind the standards followed by Metro worldwide. Built-in storage doubled up as branding space for partner brands. Himalaya being the category captain was given a higher presence, with their brand colours used through the communication graphics.